1.    Setup a consistent Edge Postcard schedule 

• Set up a weekly birthday and anniversary mail out schedule.  This will ensure that the postcard arrives in the recipient’s hands in the most timely manner.

2.    Setup Weekly Postcard Presets

• Tie an offer to each Postcard type.
• Set a time limit to redeem each offer.
• Assign one person (with a backup) to run The Edge Postcard Program.
• Establish a set time and day to run your weekly mailings.
• Stick with your schedule; consistency pays dividends.

3.    Setup procedures to capture occasion data

• Capture birthday and anniversary data at POS.
• Establish monthly contest to reward the sales person with the most captured data.
• Establish a Monthly Gift Card Giveaway to capture occasion data.

4.    Thank You Program

• Send Thank You Postcards to clients with large purchase in the last month
• Send a postcard with a dollar amount savings on their next purchase
• Set a time limit to redeem the offer

5.    Missing You Program

• Send Missing You Postcards to clients who have spent a certain dollar amount during the past three years (by category and /or vendor or a combination of the two) but have not spent anything in the last year.
• Send a postcard with a dollar amount savings on their next purchase.
• Set a time limit to redeem the offer.

6.    Service Reminder Program

• Send a Service Reminder to all Engagement Ring purchasers at 6 months after purchase.
• Check and clean their ring and prospect potential add on sales: wedding band sales, wedding gift and attendant’s gifts.
• Make Wish List with Wedding Gift while cleaning her ring.
• Note finalized Wedding Date on customer’s record.
• Send reminder to fiancé/ husband for Wedding Gift one month before wedding date.