The Edge has a sophisticated customer data management system that allows The Edge user to identify very specific customer segments within your customer data base.  The Edge Postcard Program allows you to target these segments and increase sales and profits.  

For example, this capability enables The Edge user to quickly and precisely target those customers with occasions occurring within the upcoming weeks.  Marketing Research has shown that 20 percent of your customer base drives 80 percent of your sales.  Doesn’t it make sense to target those repeat customers that have a gift-giving event in the next few weeks?  A timely placed postcard can be an important factor in reminding your loyal customer that their gift buying dilemma can be expertly resolved by visiting his or her favorite jeweler.

Let us develop a marketing plan to help achieve your goal of increased sales and profits with the use of The Edge Postcard Program.  The following sections will outline how the program can be used to achieve these goals.