Advertising reports detail sales as a result of paid advertising and special events. Both Media and Events reports are displayed with a bar chart and a table listing results. This is where the Why In field in the Point of Sale (POS) window is useful. The advertising reports both require only a time frame for which events should be included.
In the bar chart at the top, each campaign or event is shown in a different color. The ranges on either side depict the sales attributed to that event.
In the table on the bottom of the report, data is as follows:
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Media
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The name of the publication or venue for promotion.
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Event
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The name of the event.
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Sold@
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The sales price of the item.
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Cost
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Cost of the goods sold.
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Comm.
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Commission paid on the sales.
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Adv. Cost
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Cost of the campaign or event.
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Net
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Net profit from the event.
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